State of Washington
The Office of the Secretary of State contemplates awarding a sole source contract to Washington State Association of Broadcasters (WSAB) to provide a minimum of $70,000 of broadcast commercial airtime to the Office of the Secretary of State for the broadcast of announcements promoting the Be An Informed Voter Campaign utilizing radio. Stations broadcasting the announcements will be located throughout the State of Washington. The Office of the Secretary of State will make a payment to WSAB of $35,000. WSAB will provide the remaining $35,000.
To assist government agencies with public education campaigns for which the agency has some promotional budget, but not enough for sustained statewide coverage on radio, the Washington State Association of Broadcasters (WSAB) offers the Public Education Partnership program (PEP).
WSAB’s PEP provides government agencies with an opportunity to distribute educational messages to radio stations across the state at a better than 2:1 match in airtime. Participating agencies set a budget and the association guarantees airtime valued at least twice the agency’s budget. Broadcasters contribute their best available unsold airtime to play the PEP announcements, providing the agency with thousands of impressions in time periods more varied than those of typical public service announcement campaigns. Broadcasters air the legal notices throughout the week, between 6 AM and 7 PM.
Each year, approximately 152 radio and television stations serving communities across the state participate in the program, providing valuable airtime for public education campaigns and reaching Washingtonians in large and small communities around the state. For the 2013 General Election, the Secretary seeks only radio broadcast ads.
The contract will be issued on or about September 20, 2013. The announcements will be broadcast between October 1, 2013 and November 4, 2013.
Offerors contemplating the above requirements are required to submit capability statements detailing their ability to meet the state’s requirements by 4:00 pm September 12, 2013.
In the absence of other qualified sources, it is the state's intent to make a sole source award of the contract.
To submit capability statements or for questions, contact:
Office of the Secretary of State
6330 Capitol Blvd. S.
P.O. Box 40224
Olympia, WA 98504-0224
Phone -V: 360.236.5045; F: 360.236.5044