EveryoneOn, Libraries, and Digital Literacy

March 20, 2013

The EveryoneOn launch is Thursday, March 21, 2013.

EveryoneOn is a national campaign powered by Connect2Compete, a national nonprofit organization bringing together leaders from communities, the private sector, and leading foundations. Through EveryoneOn programs and the power of technology, the lives of Americans will be improved - regardless of their age, race, geography, income, or education level. The use of technology to access educational content is necessary to ensure future generations can compete in the global economy and to prepare them for the 21st century workforce. Connect2Compete will help Americans access technology through three exciting offers: free digital literacy training, discounted high-speed Internet, and low-cost computers. View the April 25^th C2C PSA video at http://everyoneon.org/about-us. EveryoneOn has the reach to distribute PSA materials to 33,000 media outlets nationwide. EveryoneOn has an SMS text-based message response program to help people find free computer and Internet training.

English speakers text CONNECT to 30364. Spanish speakers text CONECTA to 30364.

EveryoneOn has a toll-free 1-855 phone number to help people find free computer and Internet training.

People can call 1-855-387-9166 to find free computer and Internet training classes near them.

EveryoneOn has a website where people can use an online training locator tool.

Computer users can link to EveryoneOn.org, type in their zip code or their city and state to find free computer and Internet training classes near them. http://everyoneon.org/ and http://www.connect2compete.org/

All of the TV, radio, print, outdoor and digital PSAs from the EveryoneOn campaign direct people to one or more of the resources named above and will connect people to local digital literacy training providers. EveryoneOn also has a Facebook presence and is on Twitter too.

Find EveryoneOn at http://www.facebook.com/EveryoneOn and #EveryoneOn

Libraries have been key players in providing computer and information literacy training and now are key players in ensuring the residents of their communities have access to digital literacy training. EveryoneOn has a national reach but will also be very visible at the local community level during the three-year campaign. Libraries need to continue to be seen as meeting community needs in these very important ways. Entering information about your library's digital literacy services into the EveryoneOn training tool will create additional awareness of your library for all of your community to see. Want to learn more? The EveryoneOn campaign toolkit is now available! The Ad Council has created resources to describe the importance of EveryoneOn and to promote digital literacy in local communities. Libraries can begin using these materials at any time if they are ready and interested. Additional resources will continue to become available in the coming months. The toolkit currently includes:

Background information
Downloadable posters and graphics
Tips on using the campaign materials and spreading the word

NEXT STEP: In the coming weeks, libraries will be invited to view a webinar that will discuss EveryoneOn, the toolkit materials and how they can be used to support these efforts. REMINDER: The campaign launches on March 21, 2013, and several cities are working directly with Connect2Compete to host a local event to support EveryoneOn. We look forward to additional activities and roll-outs in communities across the US over the next three years!
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